FitDeck Net Worth 2024

FitDeck, founded by Phil Black, is a unique fitness product designed to bring variety and excitement to workout routines. The product is a deck of cards, each featuring an exercise, allowing users to shuffle and create personalized routines without the need for expensive equipment or gym memberships. Despite strong sales figures, FitDeck did not secure a deal on Shark Tank due to concerns from the Sharks about market saturation and a lack of profit. 

However, the product has continued to thrive, with a net worth of $2.2 million in 2024. It is available online, including on Amazon, and has carved out a niche in the fitness market, particularly for enthusiasts seeking affordable, convenient workout solutions.

Key Facts

Category	Details
Product Name	FitDeck
Founder	Phil Black
Industry	Fitness, Health & Wellness
Product Type	Fitness card deck (exercise routines on cards)
FitDeck Net Worth (2024)	$2.2 million
Shark Tank Appearance	Appeared in Season 2; Did not secure a deal
Sharks’ Response	Rejected due to concerns about market saturation and lack of profit
Primary Sales Channel	Online platforms like Amazon, official website
Price	$14.95 per deck
Key Selling Point	Cost-effective, customizable exercise routines with no need for gym equipment
Product Availability	Available online, especially through e-commerce sites like Amazon
Business Model	Direct-to-consumer sales, focused on e-commerce and online sales
Target Market	Fitness enthusiasts, individuals seeking variety in their workout routines
Challenges	Competition in the fitness industry, adapting to a crowded market
Future Outlook	Continued growth through online platforms and staying relevant in the fitness industry

FitDeck Net Worth 2024

FitDeck, a fitness and outdoor equipment company, originally appeared on Shark Tank when founder Phil Black sought a $300,000 investment in exchange for 20% equity, valuing the business at $1.5 million. Although no deal was made on the show, FitDeck continued to grow and eventually sold to Implus, a company specializing in fitness-related products. 

As of 2024, FitDeck is estimated to have a net worth of approximately $2.2 million. This valuation reflects its steady 10% annual growth, which is typical for well-established companies. FitDeck’s success is driven by its range of fitness-related products, including cards and fitness tools aimed at improving workout routines.

FitDeck Shark Tank Update

When Phil Black appeared on Shark Tank, he was hopeful for a deal, but despite his strong pitch, none of the Sharks were interested in investing in FitDeck. The five investors Robert Herjavec, Lori Greiner, Kevin O’Leary, Daymond John, and Mark Cuban  all passed on the opportunity. Despite this setback, FitDeck continued to operate. Phil later sold the company to Implus, a leading name in fitness and outdoor equipment, which helped the brand grow and reach a broader audience. 

While the Shark Tank deal didn’t work out, Phil didn’t stop there. He later launched PrepWell Academy, a business aimed at preparing students for college and the workforce, and went back to the Shark Tank with this new concept. Today, FitDeck continues to be available for purchase online, motivating people to stay fit in a fun and effective way.

Shark	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

FitDeck Shark Tank Pitch

When Phil Black walked into the Shark Tank with his product, FitDeck, he was eager to share his vision of making fitness more fun and accessible for everyone. As a former Navy SEAL and fitness expert, Phil recognized that variety in workouts is key to maintaining motivation and avoiding boredom. That’s when the idea of FitDeck was born: a set of fitness cards designed to provide users with a simple yet effective way to create customizable exercise routines. 

Each card features a different exercise, with illustrations and instructions, allowing users to shuffle the deck and build their own workouts without the need for expensive equipment or a gym membership.Phil’s pitch was focused on the potential of his product to make fitness routines more enjoyable and flexible. He asked for $300,000 in exchange for 20% equity in his business. 

With over half a million cards sold and an annual revenue of $725,000, Phil presented a compelling case for the market potential of his product. However, despite the impressive figures, he revealed that the business was operating at a break-even point in terms of profit for the previous year. The Sharks were skeptical, citing concerns about the fitness market’s saturation and FitDeck’s ability to scale. 

None of the investors were willing to make an offer, and Phil left the tank without securing a deal. While FitDeck didn’t get an investment from the Sharks, the product continued to grow and evolve, eventually reaching a wider audience and finding new opportunities under different ownership.

What Went Wrong With FitDeck On Shark Tank?

FitDeck’s pitch on Shark Tank fell short due to a saturated fitness market and the lack of profitability. Despite impressive sales figures, the Sharks doubted FitDeck’s ability to stand out amidst similar products and advanced technology.

Additionally, the company’s failure to turn significant sales into profits led the Sharks to question its future potential, ultimately resulting in no deal.

Product Availability

FitDeck is still available for purchase online, including on platforms like Amazon and its official website, priced around $15. Despite not securing a deal on Shark Tank, the product remains a popular and affordable fitness aid, offering an easy way to add variety to exercise routines. Its availability through multiple e-commerce channels ensures that fitness enthusiasts can easily access it.

FAQ’s

What is FitDeck?

FitDeck is a fitness product consisting of a deck of cards, each featuring an exercise. Users can shuffle the cards to create unique workout routines.

Why didn’t FitDeck get a deal on Shark Tank?

The Sharks were concerned about the saturated fitness market and the lack of profitability. Despite strong sales, they didn’t see a sustainable investment.

What is FitDeck’s net worth in 2024?

FitDeck has a net worth of $2.2 million in 2024, reflecting its continued success and growth since its appearance on Shark Tank.

Where can I buy FitDeck?

FitDeck is available online, including on platforms like Amazon, making it easy for fitness enthusiasts to purchase.

How much does FitDeck cost?

The FitDeck is priced at approximately $15, offering an affordable fitness solution compared to gym memberships or expensive equipment.

Conclusion

While FitDeck didn’t secure a deal on Shark Tank, the product has shown resilience and continued success. Phil Black’s innovative approach to fitness with his card deck has remained relevant in the market, thanks to its accessibility and cost-effectiveness. Despite the initial challenges and the Sharks’ doubts, FitDeck has proven its staying power by maintaining a solid presence in the fitness industry.

 With e-commerce platforms like Amazon offering it for an affordable price, FitDeck continues to motivate and help people stay fit. As of 2024, FitDeck’s net worth is estimated at around $2.2 million, reflecting its lasting impact and potential in the business world.